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About Us and Our Work

The agency that turns your goals into measurable results

WordPress, WooCommerce, custom CRM — every line of code is designed to generate revenue, not just traffic.

About Us
Our story

From solo developer to multidisciplinary agency

2012

Founded by a solo developer

A Ukrainian developer launches Seganiko with one belief: the web should generate results, not just exist. First clients in Eastern Europe.

2015

First international e-commerce projects

WooCommerce becomes our specialty. Online stores for clients in the USA, Cyprus, and Germany. First CRM integrations.

2018

Custom CRM specialization

Building CRM systems for manufacturing (doors, brewery, production). WordPress as a platform with complex business logic.

2021

Focus on France & Luxembourg

Established in Luxembourg. Structured method: audit, design, development, measurement. Every project starts with KPIs, not design.

2024

200+ projects, multidisciplinary team

7 experts covering development, SEO, design and support. AI integrated into our processes. 100% organic growth through referrals.

SEGA NIKO in Numbers

For us, the top priority remains delivering high-quality development and promotion of web solutions. We provide comprehensive services in the e-commerce market, backed by years of experience and a reliable team of professionals.
2012
Year Founded
7+
Specialists in the Team
15+
Active Projects
200+
Successfully Completed Projects
Our team

The experts behind your projects

Developers, designers and strategists — a team united around your goals.
Serhii Nikolaienko
Serhii Nikolaienko
CEO, Full-stack developer
Dmitry Nikolaienko
Dmitry Nikolaienko
Co-founder, Full-stack developer
Vasiliy Brykau
Vasiliy Brykau
QA Engineer & content manager
Sevinyan Karina
Sevinyan Karina
UI/UX Designer
Our values

What guides every decision

Performance first

Every technical decision is made based on its impact on speed, conversion rate, and revenue. No bloat, no unnecessary plugins.

Total transparency

Full code access, monthly reports with real data (RUM), no jargon. You know exactly what is done and why.

Measurable results

We don't deliver websites — we deliver results. LCP, conversion rate, acquisition cost: everything is measured from day 1.

Testimonials

What our clients say

Trust is built project after project.

We aim for long-term relationships with our clients, built on trust and a mutual interest in the project’s success.

We understand that large-scale challenges require regular support, updates, and functionality expansion. That’s why we incorporate scalability and future development potential right from the development phase.

Rather than blindly following every request, we offer options, justify our decisions, and help achieve business goals in the most effective way. We value clients who trust our expertise and experience because it’s through collaboration that projects delivering real benefits and results are born.

Serhii Nikolaienko, CEO

About Us

Ready to launch your project?

Let's discuss your goals. Free initial audit, no commitment.

Request a free quote

We Build Fast, Clear and Measurable Web Experiences

Seganiko is a web development and ecommerce agency focused on WordPress, WooCommerce and custom integrations. Our work prioritizes Core Web Vitals, accessible UX, secure engineering and KPIs that matter — conversion rate, AOV, qualified leads, operational efficiency.


Who We Are

We’re practitioners who design, build and improve business websites and online stores. The goal is simple: ship predictable outcomes with lean code and clear processes. We partner with SMEs and growth-stage brands across ecommerce, B2B services and operations-heavy teams that need reliable websites and data flows.

Focus

  • Custom WordPress and WooCommerce development
  • Performance (Core Web Vitals), accessibility and security
  • Integrations with CRM/ERP, payments, analytics

Approach

  • Discovery first, then incremental delivery
  • Documented standards and release gates
  • Transparent reporting tied to KPIs

Geography

  • Global remote collaboration
  • On-request workshops in EU (FR/LU)
  • EU-aligned privacy and data handling

Mission & Values

Our mission is to deliver sites and stores that are fast, understandable and measurably effective. We hold ourselves to these values:

Speed with Purpose

Performance is a product decision. Budgets for LCP/CLS/INP are set early, not as an afterthought.

Clarity over Complexity

We prefer fewer moving parts and small, testable plugins over monolithic bundles or vendor lock-in.

Security by Design

Least-privilege roles, audit trails, backups and restore drills are built in from day one.

Accessibility Matters

Semantic HTML and WCAG-aligned components improve UX, SEO and conversions.

Evidence-Based

We test hypotheses and report business impact, not vanity metrics.

Maintainability

Clean repos, changelogs and predictable releases lower long-term costs.


How We Work

Every engagement follows the same lightweight but rigorous path. The cadence is tailored to your team and risk profile.

  1. Discovery & Scope: stakeholder interviews, goals, constraints, KPIs; initial risk log; architecture and data-flow sketches.
  2. Blueprint: IA, component inventory, API contracts, role model, performance and security budgets; acceptance criteria.
  3. Build (iteration): 1–2 week sprints, demos, release notes; A/B test queue where relevant.
  4. QA & Launch: accessibility and performance gates, tracking validation, backups and rollback strategy.
  5. Operate & Grow: monitoring, maintenance SLAs, CRO tests, search and shopping feed hygiene.

Engagement models: Project (new builds/migrations), Growth (CRO/SEO/PPC), Support (maintenance & incident response). Mix and match as needed.


Tooling & Stack

We pick tools based on goals and team skill, not trends. A typical stack looks like this:

Layer Primary Tools What It Enables
Web & Storefront WordPress, WooCommerce (custom themes, blocks, plugins) Publishing velocity, reliable checkout, SEO control
Code & Delivery Git, CI/CD, staging → production, automated checks Predictable releases and quick rollbacks
Performance Critical CSS, lazy media, asset budgets, CDN, object cache Stable Core Web Vitals under load
Security WAF/CDN, headers, least-privilege roles, SSO/MFA, backups Reduced attack surface and recoverability
Data & APIs REST/GraphQL, webhooks, queues and idempotent jobs Clean integrations with CRM/ERP/payments/analytics
Analytics GA4, consent mode, enhanced conversions, dashboards Trustworthy tracking and decision-grade reporting

Related services: WordPress Development · WooCommerce Development · CRM Systems


Client Results (snapshots)

Representative, anonymized outcomes from recent work. Full details and methodology are available in the portfolio or on request.

Ecommerce

  • Checkout completion: +7–15% after UX & speed fixes
  • Mobile LCP on PLP/PDP: < 2.2 s
  • Invoice errors (EU VAT): −60%

See a retail case

B2B Corporate

  • Qualified demo rate: +16–24%
  • INP on key flows: < 180 ms
  • Time-to-publish: −50–60%

See a website case

CRM & Operations

  • Quote-to-order time: −35–50%
  • On-time delivery: +8–12 pp
  • RMA handling time: −30–40%

See a CRM case


What Clients Value

Common feedback themes from delivery retrospectives and ongoing engagements:

Predictability

Staging-first updates, change windows and rollback plans reduce downtime and surprises.

Performance Discipline

Page and query budgets keep sites fast as content grows and features are added.

Clear Reporting

Dashboards tie spend and effort to qualified traffic, conversion and revenue.

Explore more: Portfolio · Services


Careers (optional)

We occasionally collaborate with specialists in WordPress/WooCommerce development, performance, accessibility and analytics. If you share our standards, feel free to introduce yourself.

  • Relevant, maintainable code samples or case links
  • Brief note on your niche (speed, a11y, data, integrations)
  • Availability and preferred collaboration format

Contact Us


FAQs

Where are you based?
We collaborate remotely with clients globally. On-site discovery or workshops in the EU (including France and Luxembourg) can be arranged on request.
What industries do you serve?
Ecommerce (retail, food, DTC), B2B services and operations-driven teams. If your workflow involves WordPress, WooCommerce or CRM integrations, we can likely help. See Portfolio for examples.
How big is your team?
We operate as a lean core with a vetted network for surges. You always get a named point of contact, clear responsibilities and a documented delivery plan rather than layers of hand-offs.

Contact Us

Tell us about your goals, constraints and must-have integrations. We’ll propose an approach, milestones and a clear budget — and point you to the most relevant case studies.