Blog
Insights & expertise.
This blog is designed for teams of small and medium-sized businesses in France, Germany, and Luxembourg seeking specific solutions for website or e-commerce development: WordPress/WooCommerce, SEO, PPC, performance optimization (Core Web Vitals), CRO, and analytics. Our approach: actionable, measurable, and honest content—without unnecessary information or vague promises.
Schema.org structured data: the language that makes your e-commerce visible in Google and AI in 2026
What structured data (Schema.org) is, why it triggers Google rich results and helps AI engines cite you, the types useful…
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Leaving Wix or Squarespace: the alternatives for an SME
Wix and Squarespace do their job very well — up to a…
Read articleYour website isn’t converting: diagnose the problem before the redesign
Redesigning a website that doesn't convert without identifying why produces a prettier…
Read articleCustom CRM: the real ROI, measured at a brewery
A custom CRM starts at €12,000. Here is what it produced at…
Read articleThe real cost of a WooCommerce store over three years
Adding up the build quote tells you almost nothing about what a…
Read articleThe cost of a professional WordPress website in 2026: what really moves the invoice
What a professional WordPress website really costs in 2026: ranges by project…
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Speed = Money: a Practical Guide to Core Web Vitals and Revenue
Faster pages convert better. Skipping the academic stuff, here’s how speed (LCP,…
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Web accessibility in 2026: the European Accessibility Act changes everything (WCAG)
The European Accessibility Act makes accessibility mandatory for many businesses. What the…
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Local SEO for SMEs: getting found in your town (and beyond) in 2026
The local SEO guide for SMEs in 2026: Google Business Profile, the…
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ERP × WooCommerce integration: syncing stock, orders and accounting in 2026
Why and how to connect an ERP to WooCommerce: the flows to…
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Security and Anti-Fraud for Online Stores
Fraud prevention in e-commerce isn’t a wall — it’s a thermostat. You…
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Which WordPress hosting to choose in 2026: shared, VPS, managed or cloud
Shared, VPS, managed or cloud: a comparison of WordPress hosting types in…
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