PPC Management for Scalable Customer Acquisition
Looking to quickly attract clients and boost sales? Contextual and targeted advertising is a precise tool for promoting your products and services.
The Seganiko team sets up ad campaigns that deliver results. We develop strategies, customize ads, and fine-tune targeting to reach the clients most interested in your product.
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PPC Management for Scalable Customer Acquisition
We run full-funnel PPC across search, display, remarketing and shopping. Our approach combines precise tracking, message-matched landing pages and disciplined optimization to improve ROAS, reduce CAC and compound growth over time.
Account Audit & Strategy
We start by assessing where spend turns into revenue—and where it leaks. The audit becomes a prioritized roadmap with clear KPIs and testing cadence.
| Check | What we look for | Outcome |
|---|---|---|
| Structure & Targeting | Campaign intent separation, geo/language, negatives, match types | Tighter control of queries and budget allocation |
| Creative & Assets | RSA coverage, extensions, display assets, feed quality | Higher CTR and quality scores |
| Landing Pages | Message match, form friction, speed (CWV), tracking integrity | Better conversion rates and clearer attribution |
| Bidding & Budgets | Strategy fit (tROAS/tCPA), learning stage, seasonality handling | Stable performance and scale path |
| Analytics | GA4/Ads parity, consent mode, enhanced conversions, CRM imports | Trustworthy data to steer decisions |
Planning lens: we align spend with revenue mechanics (AOV, LTV, sales cycle) and set guardrails for MER, ROAS or CAC by channel and intent tier.
Campaign Setup
We structure campaigns for control and clarity while leaving room for automation to learn efficiently.
Search
- Intent tiers: core commercial, competitor, category
- Query sculpting with match types and negatives
- Ad groups mapped to landing pages and offers
Shopping (Ecommerce)
- Feed hygiene: titles, attributes, GTIN, categories
- Structured campaigns by margin/price/bestsellers
- Performance-oriented asset groups for discovery
Display & Remarketing
- Audience segmentation: cart/viewers/engagers
- Frequency and recency controls
- Creative variants for product vs. proof storytelling
Related: Landing Pages · SEO Promotion
Creative & Landing Pages
Ads win attention; landing pages close the loop. We pair asset testing with conversion-focused LPs to remove friction.
Ad Assets
- Systematic RSA testing: hooks, outcomes, proof
- Extensions: sitelinks, callouts, structured snippets
- Display/Discovery variants with brand and product cues
Landing Pages
- Message match by query/ad group
- Form friction reduction; step-by-step where needed
- Speed & CWV budgets; airtight tracking and A/B tests
Need a dedicated PPC page? See Landing Page Design.
Tracking & Analytics
Accurate tracking is non-negotiable. We implement layered measurement that works with privacy requirements and captures the full customer journey.
| Layer | What we set up | Why it matters |
|---|---|---|
| Web Events | GA4 events: views, CTA clicks, form start/submit, checkout steps | Identifies drop-offs and validates experiments |
| Ads Conversions | Primary conversions, enhanced conversions, value mapping | Optimizes bidding toward real business outcomes |
| Consent & Privacy | Consent mode, data retention, PII handling | Compliance without losing key signals |
| CRM Integration | Offline conversions: qualified lead, pipeline, revenue | Closes the loop for CAC/ROAS accuracy |
| Attribution | UTM hygiene, source/keyword capture, assisted impact | Fair credit across channels and journeys |
Related: CRM Systems for offline conversion imports and pipeline reporting.
Optimization & Scaling
We iterate weekly with a clear hypothesis → test → readout loop. Scaling prioritizes efficiency first, then controlled expansion.
Cut Waste
- Search terms pruning and negative lists
- Bid/placement hygiene; budget reallocation
- Asset groups and product exclusions by margin
Grow Winners
- Headline/offer testing on top ad groups
- Feed improvements for high-value SKUs
- LP tests: offer, layout, form variants
Scale Safely
- Bidding shifts (tROAS/tCPA) with guardrails
- New geos/audiences with staged budgets
- Seasonality and inventory-aware rules
Reporting That Ties to Revenue
We report outcomes, not just clicks. Dashboards connect spend to pipeline and orders with segment-level clarity.
| Audience | View | Cadence |
|---|---|---|
| Leadership | MER, revenue, CAC/ROAS vs. target | Monthly/quarterly |
| Marketing | Channel & campaign performance, assisted impact | Weekly |
| Ops/CRM | Lead quality, pipeline stage conversion, LTV cohorts | Bi-weekly |
Case Studies (snapshots)
Representative outcomes from recent PPC engagements. Full details available on request.
DTC Ecommerce
- Account restructure + feed hygiene
- ROAS: +18–32%
- Checkout abandonment: −6–10 pp
B2B Lead Gen
- CRM offline conversions to qualified stage
- CAC: −14–22%
- Qualified demo rate: +15–24%
Multi-Region Retail
- Shopping segmentation by margin/region
- Revenue per click: +11–17%
- Mobile LCP on PDP: < 2.2 s
FAQs
- Do you manage shopping ads?
- Yes. We fix feeds, segment by margin/bestseller/price, and align campaigns with inventory and promotion calendars. We also pair shopping with remarketing to lift return rates.
- How do you track conversions?
- GA4 + Ads conversions with enhanced conversions where applicable, consent mode, and server-side options when needed. For B2B, we import offline conversions from CRM to measure qualified pipeline and revenue, not just form fills.
- What budgets do you work with?
- We tailor budgets to CAC/ROAS targets and growth goals—from controlled pilots to scaled programs. The audit recommends a starting range and pacing to reach statistical significance quickly without overspend.
- Can you integrate with our CRM?
- Yes. We map fields, pass campaign/keyword data, and import qualified stages and closed-won revenue to improve bidding and reporting accuracy.
Get a Proposal
Share your goals, target markets and constraints. We’ll deliver an audit summary, a campaign plan (structure, assets, landing pages), a tracking blueprint and a clear path to profitable scale.
Related links: SEO Promotion · Landing Pages · CRM Systems · Blog: Ad Auctions · Blog: Raising AOV