Google Ads Agency in Luxembourg for SMEs
Seganiko is a Google Ads agency in Luxembourg for SMEs and e-commerce businesses. We build and manage Search and Shopping campaigns around ROAS, with precise conversion tracking and transparent reporting. Our work targets qualified enquiries and measurable sales, not just a volume of clicks.
What does a Google Ads agency do for an SME in Luxembourg?
A Google Ads agency designs, launches and optimises your campaigns across the Google network to reach customers at the moment they search. In Luxembourg, this covers several complementary formats:
- Search: text ads on queries with purchase intent.
- Shopping: product ads (image and price) for e-commerce, fed by a product feed.
- Performance Max: automated delivery across the whole of Google’s inventory.
- Display and remarketing: banners to re-engage visitors who did not convert.
Profitability comes from account structure, targeting quality and conversion tracking: this end-to-end work is our Google Ads campaign management.
Key takeaway: the goal is not the click, but the qualified enquiry or the sale.
How do we manage your campaigns to ROAS and CPA?
We manage every account from profitability indicators, not vanity metrics. Before any delivery, we set up conversion tracking in Google Ads and in GA4, taking into account the consent (consent mode) required in Luxembourg by the GDPR and the CNPD. We then adjust keywords, audiences and bids.
| Indicator | What it drives |
|---|---|
| ROAS (return on ad spend) | Revenue relative to budget spent. Drives e-commerce profitability. |
| CPA (cost per acquisition) | Average cost of a conversion. Drives form or quote campaigns. |
| Conversion rate | Share of clicks that convert. Reveals the quality of the landing page and targeting. |
| CPC (cost per click) | Average price of a click. Measures competitive pressure on keywords. |
Key takeaway: we optimise against target ROAS and CPA, not the number of clicks.
How much does Google Ads cost in Luxembourg (media budget and management)?
The cost of Google Ads breaks down into two items that must be kept separate: the media budget paid to Google, and the agency’s management fee. Confusing them distorts any analysis of real profitability.
| Item | What it is | Range |
|---|---|---|
| Media budget | The amount paid to Google to serve the ads; it stays under your control. | Set with you; modest budgets are accepted (the essential package supports a budget of up to 2 000 €/month). |
| Management fee | Our fee for building, managing and reporting on the campaigns. | Monthly flat fee (not a percentage): from 500 €/month (media budget ≤ 2 000 €), 1 000 €/month (media budget ≤ 10 000 €). |
| Tracking setup | Configuration of conversion tracking, the product feed and consent mode. | Included in the management package. |
Below a certain media budget, campaigns do not gather enough data to be optimised. We discuss this with you beforehand and adapt the management package to your budget, even a limited one.
Key takeaway: the media budget stays your money at Google; our management fee is separate.
Google Ads or SEO: which should your SME choose?
Google Ads and organic search answer two different logics. Google Ads buys immediate, controllable visibility; SEO builds lasting visibility. The two are complementary.
| Criterion | Google Ads | SEO |
|---|---|---|
| Time to first results | A few days | Several months |
| Cost | Ongoing budget, stops when spending stops | An investment that compounds |
| Volume control | High: you open or close the tap | Gradual |
| Durability | None without budget | Lasting once acquired |
For a launch, a seasonal push or a market test, Google Ads delivers fast results. Over the long term, pairing it with our SEO agency in Luxembourg reduces your dependence on paid traffic.
Key takeaway: Google Ads for speed and control, SEO for durability; the two work together.
How can you improve the ROI of your campaigns after the click?
A profitable campaign is not limited to the ad: return on investment is decided mostly after the click. According to the Baymard Institute, the documented average cart abandonment rate is around 70%: a large share of the advertising budget is lost on pages that do not convert.
Three levers dominate:
- The speed and quality of the landing page: a slow page pushes up the CPA at constant budget.
- The smoothness of the checkout funnel: every needless friction reduces the conversion rate.
- Lead qualification: a conversational assistant sorts enquiries and filters out irrelevant contacts before they cost sales time.
On the BGL Fashion online store, speeding up the site (LCP from 4.2 to 1.9 s) came with a 12% rise in conversion according to the client’s testimonial, a gain that improves the ROAS of campaigns directed to those pages. We track the real ROAS and CPA of every campaign and report them in your monthly reporting, once enough conversions have accumulated to be reliable.
In practice, you can reduce the friction points in your sales funnel and assess the ROI of a WhatsApp or Telegram chatbot that qualifies your enquiries. To put a figure on that gain, use our chatbot ROI calculator.
Key takeaway: improving the landing page and the funnel raises ROAS without any extra advertising budget.
When is Google Ads not profitable for you?
Google Ads is not suited to every situation. We prefer to say so before launching an account rather than after spending a budget. The channel is rarely profitable in the following cases:
- Margin too low: if the margin per sale does not cover a realistic CPA, every conversion loses money.
- No tracking: without GA4 or conversion tracking, it is impossible to know what works.
- Budget too low: below the minimum threshold, campaigns lack the data to be managed.
- No search demand: if no one is looking for your offer, Search has nothing to capture.
Key takeaway: Google Ads is profitable when margin, tracking and budget are in place; otherwise, fix those prerequisites first.
Request a free audit of your Google Ads account
We analyse your existing account (or your potential if you are starting out), check conversion tracking and identify the spend to correct. Request a free audit of your Google Ads account, with no commitment for the analysis. Campaign management then continues on a monthly flat fee, with no fixed-term commitment.
FAQ
What minimum budget do you need for Google Ads in Luxembourg?
The budget depends on your sector and the competition on keywords. Below a certain threshold, campaigns lack the data to be optimised. We accept modest budgets and set the amount suited to your market together with you.
How do you charge for campaign management?
We charge a monthly management flat fee, not a percentage of the budget: from 500 €/month for a media budget up to 2 000 €/month, and 1 000 €/month up to 10 000 €/month. The media budget paid to Google stays separate from our management fee.
Do you manage Google Shopping campaigns for e-commerce?
Yes, including the product feed and Shopping and Performance Max campaigns, with conversion tracking.
How do you measure profitability (ROAS)?
Through conversion tracking in Google Ads and GA4, taking consent (consent mode) into account. We report ROAS and CPA per campaign.
Google Ads or SEO: which should you start with?
Google Ads brings immediate, measurable results; SEO builds lasting visibility. The choice depends on how urgent your need is and on your budget.
Is there a fixed-term commitment?
Google Ads management runs on a monthly flat fee, with no fixed-term commitment. The initial audit is free and with no commitment.