E-commerce, WordPress & AI in numbers (2026)
A reference page: the key 2025-2026 figures on e-commerce, WordPress/WooCommerce, AI search and messaging, with their sources. Data compiled by the agency Seganiko — last updated: June 2026.
WordPress & WooCommerce
- ~33.4% — WooCommerce’s average market share among e-commerce platforms worldwide, i.e. about 4.5 million active stores (source: Store Leads, 2025).
- 13% — WooCommerce’s share among the top 1 million e-commerce sites, down from 16% in 2024 (source: BuiltWith, 2025).
- WooCommerce remains open-source and free to install: the real cost comes from hosting, extensions and development — see our WooCommerce vs Shopify cost calculator.
E-commerce & conversion
- ~70% — global average cart abandonment rate (source: Baymard Institute, 2025-2026 average).
- ~85% — cart abandonment rate on mobile, well above desktop (~67%) (2025 data).
- 48% — share of abandonments caused by unexpected extra costs at checkout (shipping, taxes) (source: Baymard Institute).
- ~41% — average open rate of abandoned-cart recovery emails, one of the most profitable recovery levers.
AI search & SEO
- 58.5% in the US and 59.7% in the EU — share of Google searches that end without a click to an external site (source: Semrush, 2025 study).
- From 56% to 69% — growth of “zero-click” searches on Google in one year since AI Overviews rolled out (source: Similarweb, July 2025).
- Only ~1% of users click the sources cited inside an AI Overview — hence the stake of being the cited source. Our guide: getting cited by ChatGPT, Perplexity and Google AI Overviews.
- 88% of AI Overview triggers come from informational queries (source: 2025 analyses).
Messaging & chatbots
- ~98% — open rate of a WhatsApp message, versus ~20% for a marketing email (2025 data).
- 80% of WhatsApp messages are read within 5 minutes of receipt.
- This channel explains the ROI of WhatsApp/Telegram chatbots for re-engagement and support — see 5 use cases and real ROI.
Sources & methodology
The figures above come from recognised public sources — Store Leads, BuiltWith, Baymard Institute, Semrush, Similarweb — and are given as indications. Methodologies vary between sources (notably for market share, where gaps can exceed 15 points depending on the scope measured). We favour ranges and explicit attribution. Page maintained and periodically updated by Seganiko.
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