Custom WooCommerce Development
Need a store that’s easy to update, loads quickly, and turns traffic into orders? WooCommerce on WordPress gives you interface flexibility, full data control, and strong SEO potential. We design the catalog, build a frictionless checkout, connect payments and shipping, speed up the site, and provide ongoing support so sales stay predictable.
We work with custom themes, configure WooCommerce properly, extend features without plugin bloat, connect CRM and analytics events, set up remarketing feeds, and take care of security, backups, and updates.
Why WooCommerce matters for your business
How we build WooCommerce stores
Our Work Speaks for Itself
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Why choose Seganiko for WooCommerce
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WooCommerce Stores That Convert and Scale
We design, build and optimize WooCommerce stores for speed, reliability and growth. Custom themes and plugins, modern checkout, EU-ready payments/taxes, multicurrency, ERP/CRM integrations and ongoing maintenance—backed by measurable KPIs like conversion rate, AOV, and time-to-checkout.
Why WooCommerce
WooCommerce gives you the flexibility of WordPress with full ownership of code, content and data—without per-transaction lock-ins. It’s a solid fit when you want:
- Custom storefronts and checkout flows that reflect your brand and process.
- Editorial velocity—publish fast with WordPress while keeping product and SEO control.
- Integrations on your terms: CRM/ERP, PIM, pricing engines, fulfillment and marketing tools.
- Scalability with caching/CDN and lean code rather than plugin bloat.
- EU readiness: PSD2/SCA-friendly payment flows, VAT invoices, OSS/IOSS tax logic, consent and data retention policies.
Custom Themes & Plugins
We ship lean themes and focused plugins that keep the store fast and editors productive. No page-builder bloat, no fragile extensions.
Theme Development
- Design-system tokens and reusable Woo blocks
- Accessible components (WCAG AA) and semantic HTML
- Product cards, PDP, cart and checkout patterns
Plugin Development
- Checkout logic, pricing/discount rules, bundles
- Shipping matrices, address validation, custom fees
- Minimal dependencies, hooks/filters, test coverage
Plugin Safety
- Code reviews, update policies, changelogs
- Version pinning, staging-first rollouts
- Security headers, nonce checks, capability mapping
Performance & Core Web Vitals
Speed drives revenue. We set performance budgets and enforce them throughout development and releases.
Budgets & Goals
- LCP < 2.5 s on key templates (home, PLP, PDP, checkout)
- CLS < 0.1, INP < 200 ms on interactive flows
- Weight ceilings for HTML/CSS/JS per template
Techniques
- Critical CSS, defer non-critical JS, code splitting
- Object cache (Redis), server caching and CDN
- Optimized images (AVIF/WebP), srcset and lazy loading
Monitoring
- RUM dashboards by template and device
- Automated checks on staging before release
- Post-deploy regression alerts
Integrations (ERP, CRM, Payments, Taxes)
WooCommerce is strongest when it connects cleanly to your stack. We implement idempotent, observable integrations with clear contracts.
| System | Direction | What we sync | Notes |
|---|---|---|---|
| ERP / Inventory / PIM | Bi-directional | Products, stock, pricing, orders, RMA | Stock reservations, delivery windows, QC feedback |
| CRM | Bi-directional | Customers, orders, tickets, RFM tags | Lead scoring, lifecycle automation, sales playbooks |
| Payments (EU/UK) | Checkout | PSD2/SCA flows, 3DS, wallets | Reduce frictions; recover declines; dunning hooks |
| Taxes & Invoices | Calc & docs | VAT rates, OSS/IOSS, VAT IDs | EU invoices, GB VAT after Brexit, B2B exemptions |
| Analytics | Events | View, add-to-cart, checkout steps, purchase | Attribution hygiene, server-side or hybrid setups |
Multicurrency (EU/UK): price sources, rounding rules, display vs settlement currency, localized catalogs and shipping logic.
Migrations (Shopify, Magento & others → WooCommerce)
We move stores without losing SEO or data integrity. The migration plan is transparent and testable.
Plan & Map
- Inventory of objects: products, variants, customers, orders
- URL map and 301 redirects, canonical and param rules
- Payment/shipping parity and tax logic
Execute & Verify
- Test migrations on staging; reconcile counts
- Template parity for SEO and tracking
- Cutover window, freeze policy and rollback plan
Shopify → WooCommerce: we retain critical data, rebuild collections/filters, replicate discounts and implement equivalent analytics so reporting stays comparable.
Maintenance & Support
Stores evolve. We keep yours fast, secure and improving.
| Area | What we do | Outcome |
|---|---|---|
| Updates | Core/plugins/themes on staging → production with tests | Predictable releases without breakage |
| Security | WAF/CDN, headers, least privilege, audit logs | Lower incident risk and faster response |
| Performance | Vitals monitoring, query budgets, cache tuning | Stable speed under peak traffic |
| Enhancements | Small features, UX tests and experiments | Continuous lift in CVR/AOV and CX |
Case Studies (snapshots)
Representative outcomes from recent WooCommerce work. Full write-ups are available on request or in the portfolio.
Checkout Optimization
- Checkout completion rate: +7–14%
- Time-to-checkout: −20–35%
- Cart abandonment: −8–12 pp
Speed & Vitals
- Mobile LCP: < 2.2 s on PLP/PDP
- CLS: < 0.08 after layout stabilization
- INP: < 180 ms on cart & checkout
EU Multicurrency
- Pricing & rounding rules aligned across regions
- Return/refund handling parity by currency
- Operational errors on invoicing: −60%
FAQs
- Can you build custom plugins?
- Yes. We develop focused, maintainable plugins for pricing, checkout, shipping and integrations. We follow WordPress standards, add tests and document update policies.
- How do you improve store speed?
- We set Core Web Vitals budgets, refactor theme assets, reduce JS, optimize images, enable caching and CDN, and monitor with RUM dashboards to catch regressions early.
- Can you migrate from Shopify?
- Yes. We map data and URLs, test migrations on staging, replicate tracking, and cut over with redirects and rollback plans so SEO and analytics stay intact.
- Do you provide support plans?
- We offer maintenance with updates, security monitoring, backups, performance checks and a queue for small enhancements under an SLA.
Get a Proposal
Tell us about your store—traffic, products, must-have integrations and growth targets. We’ll propose architecture, timelines and a transparent budget, plus quick wins for conversion and speed.
Related links: Online Store Development · Development of CRM Systems · SEO Promotion (Ecommerce) · Blog: Speed & Money · Blog: i18n & Multicurrency · Portfolio: Dveri Nova

