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Email marketing & automation

The most profitable channel in digital marketing — and the only one you truly own. We design your campaigns and automated flows (welcome, abandoned cart, win-back) to turn your contact base into recurring sales, fully GDPR-compliant.

What email marketing brings to your business

A channel you own, one of the highest ROIs, and sales on autopilot.

001

A channel you own

Unlike social media, your email list belongs to you. No algorithm stands between you and your customers.

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The best ROI in marketing

Year after year, email remains one of the highest-return channels. Every euro invested brings back several.

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Automated sales

Welcome, abandoned cart, win-back, birthday: flows that run 24/7 and generate revenue with no intervention.

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Segmentation & personalisation

The right message, to the right person, at the right time. Your contacts get what concerns them, not generic spam.

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Reactivating dormant customers

Your base holds untapped treasure: inactive customers. Targeted sequences bring them back to buy.

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Everything is measurable

Opens, clicks, attributed revenue: you know exactly what each campaign brings in.

Strategie et segmentation des campagnes email

How we set up your email marketing

From strategy to continuous optimisation, a complete turnkey service.

Audit & strategy

Goals, analysis of your base, GDPR compliance and choice of priority flows.

Technical setup

Configuration of the sending platform and domain authentication (SPF, DKIM, DMARC) for maximum deliverability.

Building automated flows

We build the scenarios that work for you: welcome, abandoned cart, win-back, loyalty.

Design & copywriting

On-brand emails, flawless on mobile, with copy that makes people want to click.

Campaigns & sends

Newsletters, promotions, launches: we plan and send — or train you to do it yourself.

Analysis & optimisation

A/B testing, list cleaning, continuous improvement of open and conversion rates.

Analyse des performances email et taux de conversion

Frequently asked questions about email marketing

What to know before getting started.

Which sending tool do you use? +

We work with the leading platforms (Brevo, Mailchimp, Klaviyo, ActiveCampaign…) and choose the one that fits your need and budget. The account belongs to you.

Do I need a big contact base already? +

No. We can start small and grow the base cleanly (forms, lead magnets, opt-in). Quality always beats quantity.

Is it GDPR-compliant? +

Yes, it's a pillar of our approach: consent, unsubscribe, data handling. Non-compliant sending hurts both deliverability and your image.

How long until results? +

Automated flows (abandoned cart, welcome) often produce results within the first weeks. Regular campaigns build value over time.

Any questions?

Let's discuss your challenges. Contact us today!

Our clients and partners

Companies that trust us to create and develop their digital products. We are proud to work with our clients and partners, helping them reach new heights.

Email marketing — the channel you truly own

On social media, you rent access to your audience: one algorithm change and your reach collapses. With email, your contact list belongs to you — an asset no one can take away. It’s also, year after year, one of the highest-ROI channels in digital marketing.

At Seganiko, we make it a complete service: strategy, technical setup (deliverability, GDPR compliance), building the automated flows that sell continuously, on-brand copywriting and measured optimisation. Email marketing pairs perfectly with a CRM and a chatbot to cover the whole customer journey. To go further, read our guide on the email flows that pay off.

Whether you start from scratch or have an untapped base, we turn your contacts into recurring sales. The first conversation is free.