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CRM System for Managing Manufacturing Processes at a UK Plant

CRM System for Managing Manufacturing Processes at a UK Plant

CRM System for Managing Manufacturing Processes at a UK Plant

For a large manufacturer in the United Kingdom, we built and deployed a comprehensive CRM platform that unifies customer and order management with the manufacturing core: planning, quality and logistics. The solution provides a single working environment—from first quote to shipment—delivering transparency, predictable lead times and cost control.

About the client

  • Location: United Kingdom
  • Profile: series/project manufacturing, B2B supply
  • Teams: Sales, Planning, Production, QC, Warehouse, Logistics

Project goals

  • Centralize customer, order, capacity and inventory data.
  • Automate recurring operations and SLA-driven notifications.
  • Optimize production planning and resource loading.
  • Embed quality control and traceability at every stage.
  • Improve customer service with clear statuses, dates and documents.

Seganiko’s role

  • Business analysis, process and KPI modeling.
  • Domain model design and role-based UX.
  • CRM module development and integrations (ERP/MES/WMS/EDI).
  • Data migration, training and go-live support.

Approach & architecture

We mapped the end-to-end chain “Inquiry → Quote → Customer Order → Work Order → Operations/BOM → QC → Shipment → Financial docs”.

From this we defined the domain model and master-data sync rules (items/BOM, routings, stations, stock units).

Control points included spec validators, material reservation rules and quality non-conformance holds.

The architecture is modular: a CRM core with multi-pipelines and an offer catalog; a planning service (MRP logic, APS scheduling); a quality module (inbound checks, in-process control, final inspection, NCR/CAPA); and logistics (WMS ops, ASN/shipping, EDI with carriers).

RBAC and change audit enforce governed access, while a UK GDPR/ISO approach ensures security and compliance.

Technology

  • REST/JSON APIs, webhooks, event bus.
  • ERP/MES/WMS integrations, CSV/XLSX import/export.
  • Document templates: quotes, specifications, shipping docs.

Manufacturing & quality

  • MRP/APS: material requirements and capacity-based schedules.
  • Stage-based QC: incoming, in-process, final inspection.
  • Lot/serial traceability, NCR and CAPA cycles.

Reliability & compliance

  • RBAC, access logs, backup and restore.
  • Encryption in transit/at rest, anomaly monitoring.
  • UK GDPR and ISO 9001/27001-aligned practices.

Implementation

We rolled out iteratively. First, a pilot on one line: sales pipelines, the “customer order → work order” link, baseline QC scenarios and warehouse movements. Then we expanded: plan-vs-actual by shifts, SLA alerts, automatic material reservations, shipping documents and EDI with logistics partners.

  • Historical order migration and harmonization of masters and BOM.
  • Scheduling setup, machine/shift calendars and QC checkpoints.
  • Role-based training (sales, planner, QC, warehouse), SOPs and playbooks.

Key modules

Sales & orders

  • Quotations and specs with stage-by-stage status tracking.
  • Auto-creation of work orders from approved customer orders.
  • Customer-facing statuses: promised dates, readiness, documents.

Planning & resources

  • Capacity/shift plans, bottleneck visibility and alternate routings.
  • MRP recalculation on orders/forecasts and material reservations.
  • Lot reassignment for deviations and downtime.

Quality & logistics

  • Control plans, inspection checklists and hold reasons.
  • Serial/lot traceability, returns, claims and CAPA.
  • WMS ops: receiving, putaway, picking, shipping, ASN/EDI.

Results

The platform delivered a unified view across commercial and shop-floor data, reduced manual steps and shortened fulfillment cycles.

Planning became more predictable, quality oversight continuous, and customer communications clearer on dates and statuses.

The client reported a significant uplift in operational efficiency and process control.

Transparency

End-to-end statuses from order to shipment, unified masters and reports.

Speed

Fewer manual actions, faster planning and quicker date confirmations.

Quality

Early defect detection, lot traceability and robust inspections.

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